Burt P. Flickinger, Sr
Photographs of Burt P. Flickinger, Sr. and other volunteer members of the American Field Service in France that served in the Franco-American unit known as the Réserve Mallet, or Automobile Transportation Service, transporting troops and military supplies to the front.
Burt P. Flickinger, Sr. was the son of S.M. Flickinger, the creator and founder of the first full-line private label program (in both U.S. and internationally) which integrated farming and manufacturing wholesale and retail business with fully integrated farm-to-factory-to-store-to-family table distribution. It was the first nationwide voluntary retail association with store equity partnerships for voluntary retail chains, co-op retail chains, independent retailers, store managers and associates. S. M. Flickinger and Burt Flickinger Sr. helped co-found IGA in 1926. The businesses were based on The Golden Rule Principal of “Do unto others as you would have done unto you.” The Flickinger Company owned and managed both the Anheuser Busch and Hiram Walker distributorships in New York State.
Burt P. Flickinger, Sr. also helped run the World War II U.S. food distribution effort for President D. Roosevelt from 1941- 45.
Items on loan from Catherine Flickinger Schweitzer, granddaughter of Burt P; Flickinger, Sr.